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Faculty of Management
UNB Fredericton

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BBA with Honours or Concentration

BBA students in UNB Fredericton's Faculty of Management can specialize in a topic related to their area of interest by pursuing an honours or a concentration.


This requires:

  • Completion of at least 24 credit hours of approved courses in the business area of interest
  • An average GPA of 3.0 for the 24 credit hours (with a minimum grade of 2.0 of any individual course)
  • 126 CH to graduate with the BBA Honours Program (as opposed to 120 CH for the Basic BBA)


  • You should complete at least 60 ch with a cumulative GPA of 3.0 or higher before applying to the Honours Program.
  • You can take one or more concentrations with an honours. You can also add a minor (a focus in an area outside of business), if you wish.

The honours is available in:


To obtain the BBA with concentration requires:

  • Completion of 12 credit hours of approved courses in the business area of interest
  • An average GPA of 3.0 within the 12 credit hours (with a minimum grade of 2.0 of any individual course)
  • 120 credit hours to graduate with the Basic BBA Program (as opposed to the 126 credit hours with the Honours Program)


  • You do not have to apply for a concentration.
  • You can take one or more concentrations. You can also add a minor (a focus in an area outside of business), if you wish.

The concentration is available in:


Accounting is the language of business. It tells you if you’re winning or losing – exploding or imploding. Accounting is the language you need to succeed.

You’ll acquire this language through UNB’s accounting programs by learning how to record, interpret, and report economic data. Once you master this language, you’ll have the answer to the key questions: Is your company succeeding or failing? Is it using its resources effectively? What changes should be implemented? What does its future look like?


Almost everything that happens in our communities and around the world has an impact on business and can be understood through the study of economics. Food prices. Gas prices. Political decisions. Personal consumer choices. Interest rates. Taxes. All of these can be explained through economics. Through the Bachelor of Business Administration (BBA) program at UNB, you’ll learn the foundations of economics and how it shapes our world. You’ll learn how to explain economic phenomena, analyze economic impacts, and recommend ways to solve complex economic problems.


Creative. Innovative. Strategic. Those are the ingredients of a successful entrepreneur. And those are the ingredients UNB will hand you through its entrepreneurship program.

You’ll learn how to recognize opportunities, refine your ideas, and launch businesses. Even if you’re not interested in running your own business, our program will teach you to be creative, strategic, and innovative so that you can help organizations and communities thrive.

In the six credit hour Venture Assessment course you will work with our partners at the New Brunswick Innovation Foundation (NBIF) to assess startups in their portfolio to determine if they are investment ready.

Additionally, you will analyze and deliberate over applications from UNB-led startups to recommend up to two real cash investments each year from the Fraser Student Venture Fund.


Finance is about finding the most effective way to use the money you have, the money you'll make, and the money you'll spend.

UNB’s Finance program will teach you how to plan, manage, and analyze an organization’s financial activities and make important investment decisions that will maximize profits. You’ll learn about key business principles, such as investments, budgets, and mergers and acquisitions, and you’ll explore how individuals and businesses use resources over time.


Finance and economics

In the finance and economics honours program you will gain an understanding of economic and financial institutions and principles; insight into modern economic issues and problems; the ability to analyze economic events and their impact on financial markets; and a framework on which to base economic and financial decisions. The program offers excellent preparation for careers in financial economics and research and in the areas of business management, finance and banking.


Human Resources Management

It all begins with people. You hire them. You train them. You inspire them. That’s what human resources is all about.

By specializing in Human Resources Management with an honours or concentration, you will learn how to attract, motivate, and retain the right people for your organization. You’ll also learn how to establish workplace ethics, codes of conduct, training programs, employee handbooks, and reward programs and how to consult with top executives about policy and planning.


The faculty of management has an accreditation agreement with CPHR New Brunswick which means that graduates of the BBA program pursuing a major in Human Resources, who wish to obtain the CPHR designation, can set themselves up to be conditionally eligible to waive writing the National Knowledge Exam. This also applies to alumni of the program who have graduated within the last five years.

In addition to all general Calendar Requirements for the BBA program at UNB Fredericton, students must take the following prescribed program (with a Cumulative GPA of B-) to be eligible for the National Knowledge Exam Waiver:

ADM 3875 Labour Relations
ADM 4815 Training and Development
ADM 4825 Compensation Management
ADM 4827 Workplace Health and Safety
ADM 4845 Human Resources Planning
ADM 4857 Human Resources Selection Systems

Plus two additional recognized HR electives.

Learn more about CPHR NB’s Post-Secondary Institution Accreditation Program.


International business

Understanding that every corner of the world conducts business differently is what international business is all about.

UNB’s International Business concentration attracts students interested in working for a multinational corporation or for an organization that deals with distant markets. Our program explores the challenges and opportunities facing global enterprises and focuses on subjects like accounting, finance, and economics. After completing the coursework, you’ll be ready to conduct business on a global scale.



Logistics is one of the most important jobs in the world. Without it, world food shortages would lead to utter chaos, and society as we know it would cease to function.

Study logistics at UNB and you’ll learn what it takes to move materials, people, energy, and information, while reducing cost, improving customer service, and providing an organization with greater flexibility and competitiveness.



Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s marketing programs, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.