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Faculty of Management
UNB Fredericton

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Sequence of study

Bachelor of Business Administration degree students take a combination of business and non-business courses. Years one and two provide the foundation for more specialized studies in years three and four. Each year includes a required project-based experiential course.
Throughout the degree, students will also be working towards completion of Professional Skills for credit.  These include: Excel Skills, Business Research Skills, Career Development, and 40 hours of Professional Development.

Students will also take electives with other faculties, which allows them to explore areas outside of business and set themselves apart from other students with a BBA.

Sample four-year program

Year 1

The first year provides a foundation in business courses:

  • Applied Management Skills
  • Business Communications
  • Economics
  • Financial Accounting
  • Marketing
  • Mathematics
  • Organizational Behaviour

Project based course: Business Planning and Entrepreneurship

Year 2

The second year provides a management core that introduces you to more funcrtional areas of business as you explore possible majors:

  • Finance
  • Human Resources
  • Logistics
  • Management Information Systems
  • Managerial Accounting
  • Marketing Management
  • Statistics

Project-based course: Marketing analysis and solutions (in the contemporary environment)

Year 3

The third year focuses on sustainability leadership. Required courses include:

  • Business Law
  • Governance, Ethics and Corporate Social Responsibility
  • Local and International Business Relations

Project-based course: Community Leadership Project

Plus, you will take elective courses of interest to you. This is the point in your degree where you can begin a specialization in an area of interest.

Year 4

The fourth year focuses on professional specialization. You will take one required course:

Project-based capstone course: Strategic Management

Plus, you will take electives that allow you to tailor the degree to your career goals.