Energy Transformation Innovation | Technology Management & Entrepreneurship | Faculty of Engineering | UNB

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Faculty of Engineering
UNB Fredericton

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Energy Transformation Innovation

The Energy Transformation Innovation research group at the University of New Brunswick, in partnership with Siemens Canada and NB Power, is looking at solutions that electrical utilities need and the new business models that will allow them to survive and thrive.

Changing the way we look at power

The ways in which we consume and generate power are changing; new and innovative solutions are needed. Electrical utilities are looking for new energy technologies, high-efficiency and low-emissions answers that have a much better understanding of the consumers’ needs and wants.

We see an energy-driven future that has human-centered designed products and services that create an environmentally friendly world — with a very low carbon footprint.

Our research

  1. Sustainable business model innovation
  2. Consumer perceived value through clustering and segmentation
  3. Technological innovation, looking at disruption, entrepreneurship and market adoption

Understanding the consumer

New solutions need to be developed in the energy sector as its landscape transforms and changes. The Energy Transformation Innovation research group is working on recognizing a different type of energy consumer in order to adapt and personalize consumer power relationships. It is important that communities from science, engineering, business, governments, media and end-users come together in a collaborative way to meet the significant energy challenges of the future.

The way we live our lives isn’t the same as it was 50 years ago. We need to be prepared to accommodate changes such as the development of smart cities, smart grid, micro-grids, smart homes and smart communities.

Who we are


  • Dr. Dhirendra Shukla, principal investigator
  • Dr. Chris Diduch, supervisor
  • Dr. Yuri Yevdokimov, supervisor

Post-doctoral fellows



Contact us

Dr. Dhirendra Shukla, PEng.
Professor & chair
Dr. J. Herbert Smith/ACOA
Technology Management & Entrepreneurship Program
University of New Brunswick
17 Dineen Drive, Rm. H225, Old Head Hall
Fredericton, N.B. Canada
E3B 5A3