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Principles of Marketing

Subject	Course No.	Credit Value
Management	ADM 1313	Three (3) credit hours

This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues. You will be introduced to marketing topics such as target markets, market segmentation, marketing research, buyer behaviour, product planning, distribution, promotion, advertising, positioning and branding, and pricing.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: None

Why take this course?

You will become familiar with the language and practice of marketing.
This course serves as a foundation for elective and advanced marketing courses.
This course will serve to improve your ability to prepare management type reports.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

Participation (10%)
5 x Article Postings (10%)
1 x Case Assignment (10%)
1 x Mid-course Exam (invigilated, 20%)
1 x Project/Marketing Management Report (20%)
1 x Final Exam (invigilated, 30%)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser and Monitor). This is a free tool provided with this course, a webcam is required. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about tuition and fees and methods of payment.