Marketing Management

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. Assigned textbook and article readings will provide students exposure to key concepts, and the ability to develop a comprehensive marketing plan. Credit will not be given for both this course and ADM 3315.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313 or an equivalent introductory marketing course.

Why take this course?

• Improve your ability to prepare written reports.
• Equips you with the knowledge necessary to solve marketing problems.
• Develop your knowledge of marketing theory and planning.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• Participation (5%)
• 2 x Article Presentations (5% each)
• 1 x Book Review (15%)
• 1 x Final Exam (25%)
• 1 x Marketing Plan Report (40%)

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about tuition and fees and methods of payment.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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