Marketing Management

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. Assigned textbook and article readings will provide students exposure to key concepts, and the ability to develop a comprehensive marketing plan. Credit will not be given for both this course and ADM 3315.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313 or an equivalent introductory marketing course.

Why take this course?

• Improve your ability to prepare written reports.
• Equips you with the knowledge necessary to solve marketing problems.
• Develop your knowledge of marketing theory and planning.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• Participation (5%)
• 2 x Article Presentations (5% each)
• 1 x Book Review (15%)
• 1 x Final Exam (25%)
• 1 x Marketing Plan Report (40%)

Fees and payments

Open entry online courses are subject to a $100 non-refundable/non-transferable online fee per course. Effective Sept. 1, 2022, fee will increase to $150. Learn more about fees and tuition or find out about the methods of payment available.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

Back to Open Entry course listings