Marketing Management

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. Assigned textbook and article readings will provide students exposure to key concepts, and the ability to develop a comprehensive marketing plan. Credit will not be given for both this course and ADM 3315.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313 or an equivalent introductory marketing course.

Why take this course?

• Improve your ability to prepare written reports.
• Equips you with the knowledge necessary to solve marketing problems.
• Develop your knowledge of marketing theory and planning.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• Discussion Board Participation (10%)
• End of Module Quizzes (5%)
• 2 x Article Presentation Reports (10%)
• 1 x Book Review Report (15%)
• 1 x Marketing Plan Report (30%)
• 1 x Final Exam (invigilated 30%)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser and Monitor). This is a free tool provided with this course, a webcam is required. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about tuition and fees and methods of payment.