Subject | Course No. | Credit Value |
Management | ADM 2315 | Three (3) credit hours |
This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. Assigned textbook and article readings will provide students exposure to key concepts, and the ability to develop a comprehensive marketing plan. Credit will not be given for both this course and ADM 3315.
Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313 or an equivalent introductory marketing course.
Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.
The final exam for this course will be invigilated at an approved time and location. The online exam request form is currently offline, please see this notice for more information.
Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. Learn more about fees and tuition or find out about the methods of payment available.
If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.