Masters Business Administration

MBA6320Export Market Entry6 ch
Reviews planning and implementation of export strategy and tactics. In addition to the study of global marketing concepts, theories, and analytic tools, students prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies. On a competitive basis, students will be selected to attend a trade mission.Prerequisite(s): MBA 6303 and MBA6313 . Note: Students are not permitted to obtain credit in MBA 6323 (or equivalent) and MBA 6320.