Masters Business Administration

MBA6323International Marketing Management 3 ch
Identifies and analyses marketing tools that are appropriate for undertaking foreign market expansion and sourcing by small and medium-sized manufacturing and service sector businesses. Explores the application of these tools to international marketing decision-making. Emphasis placed on the use of such foreign market entry and expansion modes as importing, exporting, franchising, licensing and joint ventures. Particular attention paid to managing foreign channel relationships, especially with foreign agents, trading houses and foreign distributors.Prerequisites: MBA 6303 .