Business Development and Professional Sales
The only program of its kind in Canada
UNB Saint John offers Canada’s first MBA stream in Business Development and Professional Sales. Supported by two UNB initiatives, the Atlantic Sales Performance Hub (ASPH) and Axis Sales Accelerator, this stream provides students with an applied graduate-level education in professional selling, business development and sales leadership. Available in both the aMBA and iMBA pathways.
The program prepares graduates to lead and succeed in organizations where growth is driven by strategic business development and professional sales. This stream is endorsed by the Institute of Sales Professionals (ISP), reflecting its alignment with globally recognized professional sales standards and the ISP Competency Framework.
Build your expertise in negotiation, data analytics and decision-making
Take your career to the next level with courses in the art of negotiation, the value of data analytics and the science of decision-making.
The negotiation courses equip students with practical negotiation skills to create value, strengthen customer relationships and achieve mutually beneficial agreements through effective preparation, BATNA (best alternative to a negotiated agreement) analysis, and evidence-based negotiation strategies.
The data analytics course will provide students with foundational knowledge of analytics and data-driven decision-making, empowering professionals, from C-suite executives to front-line salespeople, to solve problems and make strategic decisions.
Students will also take a deep dive into behavioural economics to understand how buyers make decisions and how to manage interactions through the decision-making process.
Learn more
Reach out to our MBA team to learn more about our MBA Program on UNB’s Saint John campus.
