XIX. BBA with a Major in Marketing

In addition to complying with the existing curriculum requirements and regulations governing the award of the BBA degree, BBA students wishing to major in Marketing must also comply with the following regulations and requirements.

a. Students electing to major in Marketing should declare the major by the beginning of their third year. All courses must be confirmed by the Faculty of Business advisor and approved by Faculty of Business to comply with the Marketing Major requirements.

b. In order to earn the major in Marketing, BBA students must:

i.maintain a minimum 3.0 (B) grade point average in the 27 ch of courses (ii, iii), and

ii. earn a minimum of grade C in three compulsory courses: BA 3305, BA 3129 , and BA 3328

iii. earn a grade of C or higher in four of the following business and non-business elective courses. A minimum of two courses must be from the business electives: 

Business electives: BA 2501, BA 3123, BA 3134, BA 3301, BA 3339, BA 3371, BA2611, BA 3661, BA 4107 or BA 4108, BA 4193, BA 4303, BA 4334, BA 4398.  

Note: Students may count only BA 4107 OR BA 4108 toward the Marketing Major, not both.  

Non-business electives: COMS 2119, FR 3203, PHIL 3153, PSYC 2693, PSYC 3383, PSYC 3401, PSYC 3412, PSYC 3493, PSYC 3503, SOCI 3214, SOCI 3517 or other course(s) as approved by the Faculty of Business.