Business Administration

BA3371Marketing of Services3 ch (3C) [W]

This course builds on the basic marketing elements to enable the student to contend with marketing problems and opportunities that present themselves in the service industries. The marketing plan and research techniques are applied to actual situations and marketing issues. Cases, industry events and guest lecturers will supplement class lectures and seminars.

Prerequisite: BA 2303 or admission to the BAM-HT degree.