Business Administration

BA4334Public and Non-Public Marketing (O)3 ch (3C) [W]

Focuses on the application of traditional marketing concepts to the “non business” sector. Types of organizations studied include government, universities, performing arts groups, charities, political groups and health care facilities. Students are encouraged to specialize in one or two areas of interest through a major project. Class time will be divided among lecture, case discussion and student presentations. 

Prerequisite: BA 3304.