Business Administration

BA3304Marketing Management3 ch (3C) (W)

Covers the application of theory and analytical tools from the marketing management viewpoint. This integrated study will focus upon the analysis and solution of complex marketing problems for a contemporary environment. Topics include industrial, international, not-for-profit marketing; marketing of services, images and causes; and ethical issues.

Prerequisites: BA 2217 and BA 2303 with a minimum grade of C.