Business Administration

BA3304Marketing Management3 ch (3C) [W]

Covers the application of theory and analytical tools from the marketing management viewpoint. This integrated study will focus upon the analysis and solution of complex marketing problems for a contemporary environment. Topics include industrial, international, not-for-profit marketing; marketing of services, images and causes; and ethical issues.

Prerequisites: BA 2217 and BA 2303 with a minimum grade of C.