Our mission, vision and values


It is our mission to let the world know who we are and celebrate our greatest strength – our people.

The Strategic Communications and Marketing (SCM) team is committed to connecting and empowering the experts, innovators, teachers and storytellers who are the backbone of our institution.

We strive to uncover and trumpet the stuff that has made UNB a university of influence for centuries.

The world needs more UNB.


We are united in one voice that moves UNB forward boldly and proudly.

The UNB story is one of strength, perseverance and passion. We celebrate our people and their achievements. We are leaders in discovery, innovation, community engagement, teaching and learning.


Our core principles and values inform and guide the decisions and behaviours of the UNB Strategic Communications & Marketing team.

We are leading the way showing the world who we are and what we stand for one story at a time. We are here to do our best and achieve excellence through teamwork, respect, creativity and authenticity.

We are a fun, passionate team working together to advance UNB’s brand. We promote a safe space that encourages individual strengths and contributions while valuing and respecting our differences.

We treat each other with kindness and empathy. We appreciate and nurture our personal and professional individuality. We foster a culture of equity, diversity and inclusion within our team and our community.

We create space to experiment, evolve and innovate. We embrace alternative ways of thinking to broaden our collective perspectives. We disrupt the ordinary and encourage the extraordinary.

We are comfortable being our true selves. We value transparency and seek opportunities to learn. We are genuine and open, empowering others to share their unique stories.

Inside Strategic Communications & Marketing

Faculty and staff can access our self-serve hub where you will find everything you need to share your stories, events and news within our community and beyond our campus gates.

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