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Faculty of Business
UNB Saint John

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Case competition

Held over the third weekend in January, the annual Faculty of Business Undergraduate Case Competition gives third and fourth-year business and economics students a chance to apply their skills and knowledge to real world business problems.

The competition kicks off on Thursday evening with a reception for student competitors, faculty and members of the local business community.

Teams receive a written business case on Friday morning and must work together over the next 26 hours to solve a business problem. With professors on hand as mentors, each team analyzes the information given to them, develops a feasible set of alternatives and makes recommendations for a course of action.

On Saturday afternoon, teams present their solutions to a panel of expert judges, comprised of professors and entrepreneurs, who choose which team has done the finest analysis and proposed the best solution to the problem. On Saturday evening, all participants and faculty are invited to a celebratory banquet where the winners are announced. The winning teams receive cash prizes. All participants gain valuable experience tackling real challenges faced by a real company or organization.

“With this event, we want to showcase our students’ ability to solve business problems in a consulting role and give them experience with time constraints and pressures,” says Dr. Greg Fleet, associate dean of undergraduate programs in the Faculty of Business.

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