Our Vision | Marketing Office | UNB

Our vision


The UNB story is one of strength, perseverance and passion. We believe in a strong, united UNB that we can only achieve together. 

As one of Canada's top comprehensive universities, we have a lot to be proud of. We are leaders in discovery, innovation, community engagement, teaching and learning. And we've been too quiet about it for too long.

Our vision is for the world to know who we are, and what we stand for.

The core of our brand, visual identity and marketing tactics ensure we unite in one voice that moves us forward, together. This means a defined commitment to valuing the UNB identity as a whole, and ensuring all marketing and outreach initiatives demonstrate the UNB brand and essence boldly and proudly.

Our team is committed to connecting and empowering the experts, innovators, teachers and storytellers who are the backbone of our institution.

We want the world to hear our voice; and that begins with UNB-first.