| This course introduces students to the principles and techniques of marketing analytics. Students will have an opportunity to learn how to access and manage data from typical marketing/business sources. Students will also learn how to analyze and transform data sets into actionable insights for the purpose of improving a firm’s performance related to basic marketing concepts. Much time is devoted to studying analytic techniques and practices that are essential for managing brands.Prerequisite(s): MBA 6303 and any introductory course in business statistics. |
