10 Privacy Principles at UNB

Based on international standards, the 10 Privacy Principles applied at UNB allow for the appropriate and secure management of personal information in keeping with legislated obligations. The University of New Brunswick has specifically incorporated these practices into our Policy for the Protection of Personal Information and Privacy (PPIP).

1. Accountability

We are all responsible for the personal information we access and use in our daily activities.  Any other person, including 3rd parties, who has access to personal information for the purpose of conducting UNB business and activities are accountable.

2. Identifying Purposes

The purpose for which personal information is collected must be identified at or before the time information is collected. The information collected must be necessary for the administration or operation of a University program or activity.   You should be able to explain to an individual why you are requesting information and how it will be used.

3. Consent

When collecting personal information, reasonable effort must be made to inform individuals why the information is being requested.  Consent requires that individuals are knowledgeable  and informed about the collection, storage, accessing, use and disclosure of personal information.

4. Limiting Collection

Collection of personal information should be limited to what is necessary for the purposes identified and should be done in an efficient and transparent manner.

5. Limiting Use, Disclosure and Retention

Personal information cannot be used for purposes other than those for which it was collected.  If a new purposes comes up after collection additional consent would have to be given.  Personal information should not be kept any longer than is necessary for the purpose of collection.   Record retention schedules should be set for all records.

6. Accuracy

Personal information should be accurate, complete and up-to-date.


Personal information should be protected by best practices for records management.  Records should be stored and disposed of in a secure manner that prevents unplanned disclosure.

8. Openness and Assistance

UNB's policies and practices relating to the management of personal information are accessible through this website or by contacting the University Secretariat.

9. Individual Access and Revision

Individuals are able to request access to their own personal information in the custody and care of UNB. If an individual has concerns about the accuracy or completeness of her or his personal information, she or he may request to have it amended

10. Ability to Challenge and Appeal

Questions or concerns about the University's compliance with the 10 Privacy Pirnciples should be directed to the University Secretariat. .