Rob Moir



The Promise Partnership

Oland Hall 215

Saint John
1 506 648 5726

Other titles

Associate Dean, Associate Professor

Rob Moir joined UNB Saint John in 1996 and is currently serving as Associate Dean (Research and Special Projects) and Associate Professor of Economics within the Faculty of Business. He received a BArts&Science (Honours in Economics) from McMaster, an MA from Queen's, and a PhD from McMaster.

He has been a visiting research scholar at the University of Arizona in Tucson, and the Cognitive and Experimental Economics Laboratory at the University of Trento in Trento, Italy. He has also been a visiting professor at the Huazhong University of Science and Technology in Wuhan, China.

In May 2018, Rob Moir was named a John Dobson Enactus Fellow by the John Dobson Foundation. This national award honours those who have demonstrated a commitment to shaping generations of entrepreneurial leaders.

Dr Moir's key research topic is the role of cooperation in the economy. Specifically, he used research methods identified in the fields of game theory, experimental and behavioural economics to determine what drives cooperation and how mechanisms might be designed to facilitate cooperation when cooperation is beneficial to an economy. This has led him to inquiries into environmental issues, market structure, governance, strategy framing, public good provision, gambling, economic measurement, happiness, and community economic development. Dr. Moir also currently holds two research grants for research on the economic impact of tourism in New Brunswick.


Moir, R. & Hood, G. (2014). “Forestry Jobs and Forestry Management in the Maritimes and Northeastern USA,” NB Naturalist, 41 (1), 34-39

Moir, R., Chan, K. S., Mestelman, S., & Muller, A. (2012). “Communication, equity and the voluntary provision of a public good by heterogeneous groups,” The Journal of Socio-Economics, 41 (1), 87-94.


W.A. McEachern, M. Altman, M. Ibn-Boamah, R. Moir, and B. O’Shaughnessy. (2016) ECON Micro: Principles of Microeconomics, Toronto: Nelson Education. (First Canadian Edition).

W.A. McEachern, M. Altman, M. Ibn-Boamah, R. Moir, and B. O’Shaughnessy. (2016) ECON Macro: Principles of Macroeconomics, Toronto: Nelson Education. (First Canadian Edition).

Chapters, cases, readings, supplements

Moir, R. (2014). GPIAtlantic. Encyclopedia of Quality of Life Research and Well-Being Research. New York: Springer [B].

Moir, R. (2012). Exact Randomization Technique. Encyclopedia of Environmetrics. Chichester, UK: John Wiley & Sons Ltd.


Moir, R., Frooman, J., & Mendelson, M. (2014). Translucency of moral character: Theory and evidence. Society for Business Ethics, Philadelphia, United States of America.