Profile page for: Wan Li | UNB

Wan Li

Assistant Professor

PhD (Schulich School of Business, York University)

Management, Faculty of

Tilley Hall 338

1 506 447 3262

Wan Li joined the Faculty of Management in 2019. She received her PhD degree from the Schulich School of Business, York University. Her research primarily focuses on inter-organizational relations, social networks, and industry clusters. She examines how various dynamics of inter-organizational relations and networks affect individual and firm competitive advantages in the fields of strategy, entrepreneurship and innovation, and sustainability. Her work has been presented at various conferences and published in leading journals, such as Journal of Business Venturing and Strategic Organization.

Dr. Li teaches courses in strategic management and business planning and entrepreneurship. Prior to joining the University of New Brunswick, she was an assistant professor at the University of Saskatchewan where she taught courses including Introduction to Business and Ethics and Strategic Decision Making; and supervised honour student theses.


“Tapping into Agglomeration Benefits by Engaging in a Community of Practice”, 2019, with L. Wang and W. Helms, Strategic Organization, accepted.

“Strategic Choices of Exploration and Exploitation Alliances under Market Uncertainty”, 2019, with L. Wang, Management Decision, forthcoming.

“The Impacts of Spatial Positioning on Regional New Venture Creation and Firm Mortality over the Industry Life Cycle”, 2018, with L. Wang and J. Tan, Journal of Business Research, 86: 41-52.

“Dancing with Wolves: How Disadvantaged Firms Fare in Asymmetric Alliances in China”, 2018, with J. Tan, Journal of Asia-Pacific Business, 19 (3): 140-165.

“To Be Different, or to Be the Same? An Exploratory Study of Isomorphism in Cluster”, 2013, with J. Tan and Y. Shao, Journal of Business Venturing, 28 (1): 83–97.

“Network Characteristics and Firm Performance: An Examination of the Relationships in the Context of a Cluster”, 2013, with R. Veliyath and J. Tan Journal of Small Business Management, 51 (1): 1-22.