| This course provides students with an explanation of the most important concepts and techniques in developing and implementing a competitive business strategy. The process of Strategic Management is presented and the essence of strategic decision-making is discussed. Students are required to analyze companies operating in a competitive marketplace and assess the firm's internal capabilities for value creation. Tools for assessing and developing competitive strategy are discussed and students apply these techniques in individual case studies. Various models for strategic management are introduced and utilized through case study discussions. Course topics are sequenced so that the selected text will serve to reinforce your learning. Case studies, theory reading and discussions will be used to encourage students to participate and apply strategic thinking to real business situations. |
