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Apply to UNB
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Request Information
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Tuition & Fees
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Financing your education
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About UNB research
VP Research
Office of Research Services
Research at UNB
Contact UNB Research
Partner on research
Research & Innovation Partnerships
The Fulcrum Initiative
Ways to Partner
Advanced Manufacturing Convergence Hub
Athletics
Fredericton
UNB Reds
Club Sports
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Donate
Saint John
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Courses
Fredericton Courses
Masters in Business Administration Courses
MBA 6321
Masters Business Administration
MBA6321
Customer Satisfaction and Loyalty
3 ch
Examines issues relevant to customer satisfaction and loyalty. Topics covered include the marketing concept, continuous improvement, quality, complaining behaviour, expectations, measurement, and relationship marketing.
Prerequisite(s):
MBA 6303
.
