Profile page for: Hsin-Chen Lin | UNB

Hsin-Chen Lin

Associate Professor

PhD (Purdue University)

Management, Faculty of

Tilley Hall 337

1 506 453 4551

Hsin-Chen Lin is an Associate Professor at the Faculty of Management and is a member of the marketing area. Dr. Lin’s main research interests are word-of-mouth, social influence, social media marketing, online advertising, sponsorship, cross-cultural studies, and branding. Her research focuses on understanding how word-of-mouth, online influencers, sponsorship, and social media marketing affect brand equity according to national cultures and countries.

Dr. Lin has received three SSHRC grants and two University Research Funds for her research. She has also received a UNB Merit Award, a Harrison McCain Foundation Young Scholars Award, a Faculty Excellence in Research Award, and a Faculty Annual Research Award.

Dr. Lin teaches Principles of Marketing, Global Marketing, and Social Media Marketing in the BBA and MBA programs at the University of New Brunswick.

Journal articles

Hsin-Chen Lin and Patrick F. Bruning. (2021). “Sponsorship in Focus: A Review and Typology of Sponsorship Contexts.” Marketing Intelligence and Planning. 39 (2), 213-233

Patrick F. Bruning, Nick Turner, and Hsin-Chen Lin. (2020). “Transformational Leadership, Group Affective Tone, and Group Member Social Inferences: A Leadership Complementarity Perspective.” Canadian Journal of Administrative Science. 37 (4), 383-395.

Hsin-Chen Lin and Patrick F. Bruning. (2020). “Comparing Consumers’ In-Group-Favor and Out-Group-Animosity Processes within Sports Sponsorship.” European Journal of Marketing. 54 (4), 791-824.

Patrick F. Bruning, Bradley J. Alge, and Hsin-Chen Lin. (2020). “Social Networks and Social Media: Understanding and Managing Vulnerability to Social Influences in a Connected Society.” Business Horizons. 6(6)749-761.

oan Freixanet, Iya Churakova, Josep Ralp, Hsin-Chen Lin. (2020). “Riding the Storm out: The Short and Long Term Effects of Export Promotion on Firm Performance during an Economic Downturn.” European Journal of International Management. 1 (1): 1.

Lovika Soral and Hsin-Chen Lin. (2019). “What Should Canada Export under the CETA? An Examination of the Canada-European Trade Agreement for the Aircraft Sector.” Workplace Review, October, 3-16.

Hsin-Chen Lin, Patrick F. Bruning, Nina D. Cole, Douglas H. Flint, Chanrith Ngin, and Vivien Supangco. (2019). “Exploring Justice Judgment Patterns in Asia: A Four Country Multi-Group Latent Class Analysis.” International Journal of Human Resource Management, 30 (2), 306-339.

Patrick F. Bruning, Bradley J. Alge, and Hsin-Chen Lin. (2018). “The Embedding Forces of Network Commitment: An Examination of the Psychological Processes Linking Advice Centrality and Susceptibility to Social Influence.” Organizational Behavior and Human Decision Processes, 148, 54-69.

Hsin-Chen Lin and Manohar U. Kalwani. (2018). “Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan.” Journal of International Marketing, 26 (2), 80-102.

Hsin-Chen Lin, Patrick F. Bruning, and Hepsi Swarna. (2018). “Using Online Opinion Leaders to Promote the Hedonic and Utilitarian Value of Products and Services.” Business Horizons, 61 (3), 431-442.

Hsin-Chen Lin and A. Jane Dunnett. (2018). “An Exploration of Parental Preferences for Child Care Services in Atlantic Canada.” Services Marketing Quarterly, 39 (1), 49-63.

Hsin-Chen Lin. (2017). “How Political Candidates’ Use of Facebook Relates to the Election Outcomes.” International Journal of Market Research, 59 (1), 77-96.

Hsin-Chen Lin, Hepsi Swarna, and Patrick F. Bruning. (2017). “Taking A Global View on Brand Post Popularity: Six Social Media Brand Post Practices for Global Markets.” Business Horizons, 60 (5), 621-633.