Patrick Bruning

Patrick Bruning is a Professor of Business Administration within the Faculty of Management. He teaches courses in organizational behavior, leadership, and motivation. His topical interests focus on work behavior (with the specific topic of job crafting being a central part of this research) as well as social relationships between people and organizations (including research on organizational sponsorships).

His research has been published in outlets that include Academy of Management Journal, Organizational Behavior and Human Decision Processes, International Journal of Human Resource Management, Human Resource Management, and Journal of Occupational and Organizational Psychology.

He has also received multiple awards and grants, including SSHRC Grants, a Reviewer of the Year Award from Human Relations, a Harrison McCain Young Scholar’s Award, a UNB Merit Award, a University Research Fund Award, and Faculty Excellence in Research and Annual Research Awards.

He has served on the editorial boards for Human Relations, Journal of Management, and Journal of Vocational Behavior. He has also served on multiple SSHRC adjudication committees and conducts ad-hoc reviews for a variety of outlets, including Journal of Management Studies, Journal of Organizational Behavior, Organization Science, Human Resource Management, Organizational Behavior and Human Decision Processes, Journal of Occupational and Organizational Psychology, Journal of Occupational Health Psychology, and European Journal of Work and Organizational Psychology.

Journal articles

Lin, H. -C., Bruning, P. F., Liao, C. -W., & Shao, J. (Forthcoming). Quality and intention signaling: A meta-analysis of how sponsorship relates to consumer responses according to content, observability, credibility, and national culture. Journal of Advertising.

Chi, N. -W., Lin, C. -Y., Bruning, P. F., & Hung, Y. (2024). Forced to be a good citizen: Exploring the bright- and dark-side effects of daily compulsory citizenship behaviors on subsequent proactive helping and interpersonal deviance. Journal of Occupational and Organizational Psychology, 97(2), 647-671.

Lin, H. -C., & Bruning, P. F. (2024). Guidelines for sponsorship signaling within socially complex markets. Business Horizons, 67(1), 19-30.

Bruning, P. F., Lin, H. -C., & Hsu, C. -Y. (2022). Crafting solutions to leadership demands for well-being and effectiveness. Business Horizons, 65(5), 603-615.

Bruning, P. F. & Campion, M. A. (2022). Assessing job crafting competencies to predict tradeoffs between performance and well-being. Human Resource Management, 61(1), 91-116.

Bruning, P. F., Alge, B. J., & Jackson C. L. (2022). Explaining the relational mechanisms and outcomes of multi-modal LMX differentiation. Canadian Journal of Administrative Sciences, 39(1), 5-20.

Lin, H. -C., & Bruning, P. F. (2021). Sponsorship in focus: A review and typology of sponsorship contexts. Marketing Intelligence & Planning, 39(2), 213-233.

Bruning, P. F., Turner, N, & Lin, H. -C. (2020). Transformational leadership, group affective tone, and group member social inferences: A leadership complementarity perspective. Canadian Journal of Administrative Sciences, 37(4), 383-395.

Bruning, P. F., Alge, B. J., & Lin, H. -C. (2020). Social networks and social media: Understanding and managing vulnerability to social influence in a connected society. Business Horizons, 63(6), 749-761.

Lin, H. -C., & Bruning, P. F. (2020). Comparing in-group-favor and out-group-animosity processes in consumers' reactions to sport sponsorship. European Journal of Marketing, 54(4), 791-824.

Bruning, P. F., & Campion, M. A. (2019). Exploring job crafting: Diagnosing and responding to the ways employees adjust their jobs. Business Horizons, 62(5), 625-635.

Lin, H. -C., Bruning, P. F., Cole, N. D., Flint, D. H., Ngin, C., & Supangco, V. (2019). Exploring justice judgment patterns in Asia: A four country multi-group latent class analysis. International Journal of Human Resource Management, 30(2), 306-336.

Bruning, P. F., Alge, B. J., & Lin, H. -C. (2018). The embedding forces of network commitment: An examination of the psychological processes linking advice centrality and susceptibility to social influence. Organizational Behavior and Human Decision Processes, 148, 54-69.

Bruning, P. F., & Campion, M. A. (2018). A role-resource approach-avoidance model of job crafting: A multi-method integration and extension of job crafting theory. Academy of Management Journal, 61(2), 499-522.

Lin, H. -C., Bruning, P. F., & Swarna, H. (2018). Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons, 61(3), 431-442.

Lin, H. –C., Swarna, H., & Bruning, P. F. (2017). Taking a global view on brand post popularity: Six social media brand post practices for global markets. Business Horizons, 60(5), 621-633.