Jeff Mundee


Culture and Media Studies

Marshall d'Avray Hall 248

1 506 452 6288

Jeff Mundee has been an instructor of Game Design for over ten years, teaching programs at Ai Vancouver, the Gaming and Animation Institute of Fredericton, and now with UNB’s Culture and Media Studies Department in the Faculty of Arts. He teaches Game Studies, Design, and 3D Production courses for the Media Arts and Cultures program. He has mentored hundreds of students, many of whom are now professionals in the digital games industry themselves.

Jeff is a Game Design and Development Director with over fifteen years of experience in the video game industry, working in a wide range of roles, projects, and companies. He had the opportunity to develop his skills on many indie titles and notable companies, such as EA Games and Activision – working on top-selling titles like FIFA, Dragon Age, Fight Night Round 3, Skate, Dead Space, Need For Speed, and Sleeping Dogs – before shifting his focus towards teaching, consulting, and serious games.

Jeff was always interested in the idea of creating games for good, and was the Director of Design at First Mobile Education, a company providing innovative e-Learning experiences through educational games and mobile applications. In 2016, he co-founded Reframe Games, a company that creates games and applications aimed at tackling real-world social issues in a fun and enlightening way.

While not teaching, is an Instructional Technology Specialist with UNB's Center for Enhanced Teaching and Learning where he is the primary administrator for UNB's D2L Brightspace instance. In addition, Jeff leads UNB's Extended Reality (XR) Association, is a co-founder for the Significant Play and Research in Games (Sprig) Lab, and The Games and Culture Research Group. He collaborates with the HCI lab for Computer Science, and teaches open-access courses with UNB's College of Extended Learning to provide weekend workshops for new game designers. He continues to manage multiple projects, engaging with research, consultancy, training, and education, applying games and XR technology to bridge gaps and solve problems, leading teams and leveraging mobile design and production, gamification, virtual and augmented reality, and digital game production for companies in New Brunswick.

Jeff’s extensive and well-rounded experience results in a unique and holistic vision of games and technology that combines game studies theory, market, value chain, design, educational technology, and digital production expertise. As a member of the UNB community he shares this knowledge whenever he can through student mentorship, engaging course design with industry-informed experiential content, faculty support, and his research, development, and innovation initiatives.