Instagram Contest | #OnlyHere | UNB

UNB Instagram sweepstakes

The new format

This term we revamped our #OnlyHere Instagram Contest to promote user-generated UNB content on Instagram and boost audience engagement with the @discoverunb account. The new #UNBwin Sweepstakes format encouraged many more people within the UNB community to showcase what makes the university such an incredible and unique place.

We asked for photos that showcase:

  • The strength and uniqueness of our programs;
  • Life as a UNB student, faculty or staff;
  • Why New Brunswick is such a great place to live;
  • You with your UNB family; or
  • Any other experiences you can only find here at UNB.

The UNB Instagram Sweepstakes ran from Jan. 22 – March 2 and participants entered the sweepstakes by using #UNBwin and tagging @discoverunb on their Instagram photos. Every eligible photo was entered into a draw for two sets of awesome prizes and anyone without an Instagram account was able to email their photos to to be enetered. 

The winners

Drum roll please...

We received so many amazing entries into the latest Instagram Sweepstakes. Thanks for participating! Drawn at random from all of the eligible photos, the winners are:

The prizes


  • iPad 9.7” 32GB with Wi-Fi (Space Grey)
  • UNB Alumni Swag:
    • Growler cozy
    • Sticker & notepad
    • Adidas shirt
    • Scarf
    • Mug
    • T-shirt


  • Beats by Dr. Dre BeatsX In-Ear Bluetooth Headphones (Black)
  • UNB Alumni swag:
    • Sticker & notepad
    • Adidas shirt
    • Scarf
    • Mug
    • T-shirt


The results

  • Entries: 200+
  • Engagement: +133%
  • Followers: +3.3%

With the introduction of a new format, there was a rise in profile interaction and clear increase in user-generated content. An increase in high-quality Instagram content generated by our university community fosters a sense of pride in this place that so many of us call home.

Unlike the former contest format, the sweepstakes provided an equal chance to win — encouraging more submissions from the UNB community.

With over two hundred entries from both campuses, there was an increase in engagement of +133% with the @discoverunb account. Additionally, with this increase in traffic, our following grew by +3.3%.

Questions and feedback

For more information contact UNB's Digital Marketing team at

Stay tuned for the next sweepstakes and your opportunity to show the world what you can find only here.