Message Matrix Project | Marketing | UNB

Message Matrix project

A message matrix is a powerful, positioning document that guides the way we talk about a faculty or unit at UNB. The project builds upon the university’s UNB brand foundation – a comprehensive internal tool that defines what makes a UNB education distinct.

For each message matrix, we form a working group with the faculty to develop a guiding document that empowers the UNB community to share each faculty or unit’s unique story in a consistent and cohesive manner.

The process

The process involves deep and extensive discussions with faculty leaders to develop:

  • A SWOT analysis: a summary of the unit’s identified strengths, weaknesses, opportunities and threats
  • A Message Matrix: a guiding document that includes the faculty or unit’s mission statement, positioning statement, brand truths, key messages and proof points

Download the detailed Message Matrix Guide for an in-depth look at the process behind building a message matrix.

Message Matrix Guide

Faculty message matrices

Below is a list of message matrices that have been completed so far. Each message matrix includes the faculty’s agreed-upon mission statement, positioning statement, brand truths, key messages and proof points.

For more information about the Message Matrix project or to inquire about how you can start the process for your faculty or unit, email brand@unb.ca.

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Get in touch

Questions? Contact brand@unb.ca to learn more.