During Phase 2 we developed the UNB brand foundation, a beacon to help us make choices about what is important for our university, which was then shared with stakeholder groups across campus.
How will the brand foundation be used?
The brand foundation is an internal tool that defines our positioning and what makes an education from UNB distinct. It will help ensure we are all telling the same story every time we talk about UNB – providing consistency that will help drive awareness and comprehension about what we stand for.
Growing our reputation will make it easier for us to:
All of which will make us a stronger UNB.
How was the brand foundation developed?
It was developed based on research that mined the insight from more than 4,000 members of the UNB community. We then spoke with over 350 UNB stakeholders to draw upon their collective knowledge, passion, and experiences to review and refine the brand foundation. We engaged with:
What form does a brand foundation take?
We are leveraging a proprietary template called the brand+. More details can be found when you download your copy.
How do I use the UNB brand foundation?
The brand foundation will touch all aspects of how UNB presents itself to the world. We are focused on creating positive futures for our students, faculty and staff through our commitment to creativity, innovation, collaboration and experiential learning and entrepreneurial thinking. It is important that we all begin to use the new brand foundation to evaluate the decisions we make every day, as those decisions are what shape who we truly are.
The brand foundation provides guidance when it comes to all types of decisions, both strategic and tactical. Consider the following:
The brand foundation was developed with doug&partners (d+p), a brand communications agency with 12+ years experience producing award-winning communications and marketing campaigns within post-secondary education.
To request information about UNB brand foundation, including how you can begin using it, please contact Sarah Martell, Director, Marketing, or email brand@unb.ca.
This project is made possible through the generous support of UNB donors.