Logos

The newly-developed UNB primary logo and the associated suite of visual identity assets leveraging this logo are the key identifiers on all materials representing UNB as a whole, as well as faculties and units across both the Fredericton and Saint John campuses. Consistent use of the UNB logos across all types of media will strengthen the university’s visual identity and support our brand.

Mandatory use of logo

The points below are items and guidelines that must be upheld when utilizing the UNB logo in print and digital collateral:

• All UNB materials should include the UNB primary logo or short form logo accompanied by the wordmark.
• Do not alter the layout of the UNB primary logo, short form logo or wordmark. This ensures a consistent application of the visual identity in all uses.

Logo file types

The logo collections listed below are available through password-protected access. They include the suite of general UNB logos, as well as Faculty logos with and without campus identifiers, and in vertical and horizontal layouts.

The points below demonstrate logo format/colour variations developed to achieve the best results when using the suite of logos in various media.

File formats:

• .EPS – best for print materials
• .JPG and .PNG – best for digital use

File colours:

• PMS (Pantone Matching System) – best for printing specific UNB colour palette colours
• CMYK (also know as 4C) – best for printing when only the four standard print colours are available (cyan, magenta, yellow and black)
• RBG – best for web, video, and anything viewed on a screen

For more information, please refer to the UNB Brand Book – Logos, Brand Colours and Typography.

Contact us

If you have any questions about using this collection of logos, please contact brand@unb.ca.