Faculty: Faculty of Management
Degree(s): Bachelor of Business Administration
Campus: Fredericton

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real-world experience and perspectives. In fact, many of your marketing courses allow you to apply your learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.

Why Marketing at UNB?

At UNB’s Fredericton campus you can specialize in marketing by completing an honours or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Experiential learning:

  • Marketing internship
  • Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
  • Coursework requiring partnerships with local businesses to develop marketing strategies

Skills you will acquire:

  • Identify customer needs through market research
  • Develop research methodologies
  • Analyze, interpret, and present data
  • Implement marketing strategies to promote products and services
  • Plan and execute marketing plans
  • Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations
  • Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research

More info

For more information, see the Faculty of Management.

Admission Requirements

For admission requirements, select "Business" in our admission requirements tool.

Sample Courses

  • ADM 4355: Global Marketing
  • ADM 3315: Marketing Management


  • Account Coordinator/Manager
  • Climate Change Coordinator
  • Print/Online Media Coordinator
  • Copywriter
  • Content Developer
  • Market Researcher
  • Freelance Writer
  • Public Relations Specialist
  • Media Relations Professional
  • e-commerce Specialist
  • Fundraising Campaign Coordinator