Faculty: Faculty of Business
Degree(s): Bachelor of Business Administration
Campus: Saint John

University of New Brunswick Saint John BBA students who choose a concentration in Marketing acquire the knowledge and skills to obtain entry-level positions in almost any industry in the private and public sectors, as well as in non-profit organizations.

Whether they find careers in marketing departments or specialty marketing agencies, our graduates help businesses and organizations better understand their customers through product development, purchasing, sales, marketing strategy, advertising, public relations, media buying and selling, event promotion and coordination, market research, and brand management and development.

How does it work?

For a concentration in Marketing in the BBA program, you must complete a minimum of four courses (12 credit hours) from those courses designated for Marketing.

Compulsory marketing courses:

  • Business Research Methods
  • Consumer Behaviour

Electives for marketing students:

  • Studies in Small Business
  • Marketing on the Internet
  • Marketing Communications
  • Marketing of Services
  • Public and Non-profit Marketing
  • International Marketing

Admission Requirements

For admission requirements, select "Business" in our admission requirements tool.