General Business

Faculty: Faculty of Business
Degree(s): Bachelor of Applied Management
Campus: Saint John

Transform your two-year diploma from a recognized college into a university degree at the University of New Brunswick’s Faculty of Business.

Our Bachelor of Applied Management (BAM) program is tailored to the needs of professionals and college students from any field who are interested in advancing their education, making a career change or advancing within their current workplace.

The BAM program provides students with a broader understanding of how key operations integrate in the business environment including:

  • Finance
  • Accounting
  • Human resource management
  • Marketing
  • E-commerce
  • Communications


Completion of a two-year diploma from a recognized college, with a minimum overall average of 70%.

Diverse backgrounds

Students in this program come from diverse backgrounds including: journalism, nursing, graphic design, animation, forestry, computer science, engineering technology, youth care worker, marketing, culinary and pastry, ceramics, and many other programs.

With a UNB BAM degree you’ll re-enter the workforce with the qualifications and confidence necessary for management-level positions, to run your own company, or to pursue further post-secondary specialization and training.

Admission requirements

Select "Applied Management" in our admission requirements tool.

Graduation requirements

To graduate with a BAM degree, you must successfully complete:

  • 2 accounting courses
  • 2 marketing courses
  • 1 management course
  • 1 human resource management course
  • 1 finance course
  • 3 operations and information management courses
  • 1 electronic commerce course
  • 1 law course
  • 1 competitive strategy course
  • 1 communications course