Communications Studies

COMS4003Advanced Communication Analysis3 ch (3C)

Course lectures and hands-on lab experience will guide students through the use of analytic tools and critical evaluation in the practical design and evaluation of online digital content.

Using industry standard tools and established and contemporary media-monitoring methods, students will gain practical experience creating, measuring and analyzing digital data.

Prerequisite: This course is open to students registered in the Certificate in Social Media program or by permission of the instructor.