This course provides the student with an accessible, comprehensive and dynamic introduction to business and management in today's globalized world. Through readings, case studies and guest lectures you will explore a wide range of topics, such as: leadership and motivation, what customers want, financial soundness and ethical concerns, and how economic realities affect businesses. Students will also understand business from both a profit and non-profit context. NOTE: Students must enrol in this course prior to completing 30 credit hours of Business (BA) courses.