Mission Statement 

Overarching Goal

Our aim is to be the best teaching and learning institution in Canada, balancing and integrating excellence in education and research. 


Our values are a source of pride that we recognize as central to UNB:

  • We seek truth through academic excellence in our teaching, learning and research. 
  • We respect individuals and their freedom of thought and expression. 
  • We engage the global community to foster opportunity and enrich lives. 
  • We embrace the highest ethical standards in our pursuit of excellence. 


Our purpose is to seek and advance knowledge. 


Our vision is to be the university of choice for passionate minds. 


Our mission is to create the premier university environment for our students, faculty and staff in which to learn, work and live. We will provide an exceptional and transformative education for our students, by encouraging initiative and innovation, unlocking their creative potential. Our graduates will be prepared to make a significant difference - creating opportunities for themselves and for others. 

We commit to understanding and solving the problems of today and tomorrow and serving our community and engaging with our alumni, retirees and partners around the world.