Recreation and Sport Studies

RSS4081Marketing and Sponsorship in the Recreation and Sport Industry3 ch (3C) [W]

This course involves the application of marketing and sponsorship concepts, theories, and strategies with regards to sport and recreation in the private, commercial, voluntary and public sectors. Marketing and sponsorship policies, strategies and tactics in terms of product, price, place, promotion, and public relations will be explored.

Prerequisite: ADM 1313 or permission of instructor.