Publishing

PUB3104Production & Management Fundamentals for Print & Digital Publishing3 ch (3C) (W)

This course will focus on some of the technical and administrative skills needed in publishing. The main focus will be on gaining some basic knowledge of software that can be used in book and magazine production (e.g., InDesign, Photoshop, OJS). But students will also learn about financial management, fulfillment and distribution, working with a printer, and the importance of marketing, promotion, and discoverability. They will look at some of the software programs (e.g., FilemakerPro, Excel) and online platforms (e.g., Instagram, Wordpress) that can be used by publishers. The course also acquaints students with some of the considerations and challenges specific to digital publishing. NOTE: Enrolment limited to 20, with priority given to students admitted to the Certificate in Publishing program.