Media Arts and Culture

MAAC3057Advertising and Consumer Culture (O)3 ch (3C) (W)
Traces the origins, transformations, and current landscape of consumer culture, especially in relation to the role and impact of advertising as a form. Topics may include postmodern culture, consumer identity, gender and representation, viral marketing, activism, and resistance. Open to students who have completed 45 credit hours, or with permission of the instructor.