Masters Business Administration

MBA7351Management of Innovations2.5 ch

This course provides an introduction to innovation focusing on the challenges inherent in taking advantage of both incremental and routine innovation and more radical or revolutionary change in products and processes. This course highlights the importance of innovation to both new ventures and to large established firms and explores the organizational, economic, and strategic problems that must be tackled to ensure innovation is a long-term source of competitive advantage.

Prerequisite: MBA7100