Marketing Management involves identifying marketing opportunities and recognizing strong marketing practice is essential to both profit and non-profit organizations. This course examines the major tasks performed by the marketing function and offers practice in qualitative and quantitative analysis.
UNB’s Fredericton campus, located in New Brunswick’s capital, was established in 1785; its Saint John campus, located in New Brunswick’s largest city, was established in 1964.
UNB is among the oldest public universities in North America and the oldest English-language university in Canada.
UNB’s international students originate from more than 100 countries, contributing to the cultural fabric of our host communities and the entire province.
