Masters Business Administration
| MBA6178 | Managing Innovative Engineering Projects | 3 ch |
|---|---|---|
Innovation is disruptive. Investigate examples of innovation management and explore the theories that drive a particular process. Critically evaluate management approaches. Examine the difficulties and successes in managing innovation including people management, organizational culture and change, problem definition, strategy, market dynamics, customer development, financing, ethics and legal issues, implementation and evaluation. Create your own innovation management strategies. | ||