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Associated Alumni

#OnlyHere returns to the national stage

UNB has officially entered the second year of its innovative #OnlyHere campaign.

Building on momentum from 2015-16, we’re sharing our #OnlyHere stories with high school students, their parents and guidance counselors in Alberta, New Brunswick, Nova Scotia, Ontario and Prince Edward Island.

UNB will be featured in:

  • Print (Macleans, Globe and Mail, etc.)
  • Cinemas (previews and digital screens)
  • Digital (CBC, Much, Sportsnet, YouTube, etc.)
  • Social media (Facebook, Instagram and Twitter)
  • Downtown Ottawa (bus wraps and digital billboard)

We’ve retained the same creative concept, allowing us to leverage the awareness and momentum gained in the first year of our campaign.

We’ve bolstered our existing creative content with new messaging that showcases aspects of student life you’ll only find at UNB. Based on insights from pre- and post-campaign research, these add to the proven credential-building proof points already developed in partnership with faculty deans.

We need your help to bring these #OnlyHere moments to life. Help us showcase UNB to the rest of the country by sharing stories, images and videos of the university experience you’ll only find at UNB.

Back to Alumni News Direct - November 2016