Marketing Research

Subject	Course No.	Credit Value
Management	ADM 3345	Three (3) credit hours

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Contact the instructor to request a syllabus.

Instructor: Dr. Reginald G. Sheppard
Prerequisite: ADM 2315 or ADM 3315, or consent of the instructor

What you will learn

This course is designed to help you:

• Develop and improve your problem or opportunity formulation skills.
• Gain the basic skills necessary to implement a research project (i.e., to evaluate and select an appropriate method of data collection and develop the research instrument and sample frame).
• Learn about data analysis methods commonly used in marketing research.

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• 3 x written assignments (5% each, 15% total)
• 1 x term project (25%)
• 3 x exams (invigilated, 20% each)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser). This is a free tool provided with this course. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about our payment options.

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