ADM 3345 Marketing Research | College of Extended Learning | UNB

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College of Extended Learning

Marketing Research

Subject Course No. Credit Value
Management ADM 3345 Three (3) credit hours

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Contact the instructor to request a syllabus.

Instructor: Dr. Reginald G. Sheppard
Prerequisite: ADM 2315 or ADM 3315, or consent of the instructor

  • Help students develop and improve their problem or opportunity formulation skills.
  • To equip students with the basic skills necessary to implement a research project, i.e., to evaluate and select an appropriate method of data collection, develop the research instrument and sample frame.
  • To introduce students to data analysis methods commonly used in marketing research.

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • 3 x written assignments (5% each, 15% total)
  • 1 x term project (25%)
  • 3 x exams (invigilated, 20% each)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser). This is a free tool provided with this course. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about our payment options.

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