Marketing Research

Subject	Course No.	Credit Value
Management	ADM 3345	Three (3) credit hours

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Contact the instructor to request a syllabus.

Instructor: Dr. Reginald G. Sheppard
Prerequisite: ADM 2315 or ADM 3315, or consent of the instructor

What you will learn

This course is designed to help you:

• Develop and improve your problem or opportunity formulation skills.
• Gain the basic skills necessary to implement a research project (i.e., to evaluate and select an appropriate method of data collection and develop the research instrument and sample frame).
• Learn about data analysis methods commonly used in marketing research.

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• 3 x written assignments (5% each, 15% total)
• 1 x term project (25%)
• 3 x exams (invigilated, 20% each)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser). This is a free tool provided with this course. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition and fees. This fee is non-refundable once the add/drop date has passed within the term the course is registered in. Please note this fee will be automatically added and included in your term tuition fees. No further action is required when registering. Learn more about online course tuition and fees and methods of payment.

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