ADM 3345 Marketing Research | UNB

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College of Extended Learning

Marketing Research

Subject Course No. Credit Value
Management ADM 3345 Three (3) credit hours

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Instructor: Dr. Reginald G. Sheppard (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 2315 or ADM 3315, or consent of the instructor

Why take this course?

  • Help students develop and improve their problem or opportunity formulation skills.
  • To equip students with the basic skills necessary to implement a research project, i.e., to evaluate and select an appropriate method of data collection, develop the research instrument and sample frame.
  • To introduce students to data analysis methods commonly used in marketing research.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • 3 x Written Assignments (15% total)
  • 1 x Term Project (25%)
  • 3 x Midterm Exams (invigilated, 20% each)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser). This is a free tool provided with this course. More information will be given once you have been registered. 

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about tuition and fees and methods of payment.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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