ADM 4326 Customer Satisfaction and Loyalty | UNB

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College of Extended Learning

Customer Satisfaction & Loyalty

Subject Course No. Credit Value
Management ADM 4326 Three (3) credit hours

This course introduces students to the concepts and issues related to customer satisfaction and loyalty. Topics to be explored will include the marketing concept, consumer delight, loyalty, satisfaction measurement, service quality, rewards programs, and service quality assessment.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 3315 or consent of the instructor

Why take this course?

  • You will become familiar with the language and practice of managing customer satisfaction and loyalty.
  • This course serves to enhance the student’s ability to solve marketing-related problems.
  • This course will serve to improve your ability to prepare and present management type reports.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • Participation (5%)
  • 1 x Assignment (15%)
  • 1 x Midterm Exam (invigilated, 20%)
  • 1 x Application Project (30%)
  • 1 x Final Exam (invigilated, 30%)

The midterm and final exams for this course will be invigilated at an approved time and location. The online exam request form is currently offline, please see this notice for more information.

Fees and payments

Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. Learn more about fees and tuition or find out about the methods of payment available.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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