Subject | Course No. | Credit Value |
Management | ADM 4326 | Three (3) credit hours |
This course introduces students to the concepts and issues related to customer satisfaction and loyalty. Topics to be explored will include the marketing concept, consumer delight, loyalty, satisfaction measurement, service quality, rewards programs, and service quality assessment.
Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 2315 or ADM 3315, or consent of the instructor
Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.
There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about tuition and fees and methods of payment.