Template design guidelines

The provided templates are meant to act as guidelines, and not as a limiting mould. UNB encourages you to design your own material or customize the templates, but UNB brand standards are to be upheld for all UNB collateral. If you are developing your own materials, or if you are working with a freelance designer, please refer to the list of guidelines below.

Mandatory elements

The elements below are items and guidelines that must be upheld when designing material for UNB:

  • All template designs should adhere to UNB brand guidelines, respect the UNB colour hierarchy, and use the official UNB brand fonts. For further direction on colour and fonts, please refer to the UNB Brand Book - Logos, Brand Colours and Typography.
  • All UNB materials should include the primary UNB logo. For logo guidelines please refer to the UNB Brand Book.
  • All UNB material should include the appropriate URL and contact information.

Elements to consider

Items to consider when designing original material for UNB:

  • Imagery and graphics are encouraged but it is important that the images reflect the UNB brand foundation. For more information on imagery and photography please see the UNB Brand Book - Photography Guide.
  • When setting content and text, please review type size to ensure text will be legible.
  • When setting content and imagery please ensure that there is space and breathability between the various elements, as well as the elements and the edge of the page. Create margins to allow images and text room to breathe.

Want to use a graphic or image in your templates?

Adding an image or graphic to your design is a great way to add interest and excitement to your layouts. Before you print your item it is important that you check all images and graphics to ensure they are the correct resolution and file format. Printing using a low resolution or incorrect file format will impact the reproduction quality of your material.

For graphics, vector files (.EPS) are best used for print executions. Vector files allow you to scale the graphic to any size required; however, if you are working in Microsoft Word then it is better to use a .JPG image at the correct size and high resolution.

Looking to include an image in your template? Make sure your image file is high resolution. For more information on imagery and photography please see the UNB Brand Book – Photography Guide.

Not sure if your image or graphic is the correct file format or resolution? Contact brand@unb.ca or talk to your printer to learn more.

Contact us

If you have any questions about designing your own material, please contact brand@unb.ca.