This certificate in digital marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology.
Courses in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
We recommend beginning with Digital Marketing Strategy. The other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.
Courses include:
Note: Courses in this program can be taken individually but to receive a Certificate of Completion, you must complete all included courses.
PMI PDUs: 9
Strategic & Business Management PDUs: 4.75
Technical PM PDUs: 5.75
IACET CEUs: 3 (Contact Hours: 30 hours)
HRCI Credits: 22.5
SHRM PDCs: 30
Price: $549 (USD)*
