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College of Extended Learning

Principles of Marketing

Subject Course No. Credit Value
Business Administration ADM 1313 Three (3) credit hours

This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues. You will be introduced to marketing topics such as target markets, market segmentation, marketing research, buyer behaviour, product planning, distribution, promotion, advertising, positioning and branding, and pricing.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: None

Why take this course?

  • You will become familiar with the language and practice of marketing.
  • This course serves as a foundation for elective and advanced marketing courses.
  • This course will serve to improve your ability to prepare management type reports.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • Participation (worth 5%)
  • 1 x Assignment (10%)
  • 1 x Midterm Exam (invigilated, 20%)
  • 1 x Project/Marketing Management Report (30%)
  • 1 x Final Exam (invigilated, 35%)

The midterm and final exams for this course will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.

Fees and payments

Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. For more information on fees and methods of payment, please click here.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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