Instructors | UNB

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College of Extended Learning


Each course in the CMAC certificate is taught by esteemed experts and educators in the cultural sector, who will also mentor you on your business-plan capstone project throughout the certificate.

Erika Beatty

Portrait of Erika BeattyInstructor Erika Beatty is an accomplished senior performing arts executive and project manager with demonstrated success across the entertainment, media, music, and management consulting industries. Leveraging extensive experience in business development and organizational leadership, her broad areas of expertise include operations management, revenue generation, stakeholder relations, communications, crisis management, and strategic thinking.

Throughout her career, Erika has held various leadership positions from: small theatre and festival administration and operations; chief executive positions with professional Canadian orchestras; advised and consulted media projects for Anhinga Films, Cinemusica/FogoLabs and Handful of Films; and guiding the Nova Scotia film industry through a complex process to establish a new, member-driven provincial film commission, Screen Nova Scotia.

In 2018, she founded The Arts Firm, a virtual group of consultants, project managers and experts for clients that include many national arts service organizations and artist guilds, as well as mid sized production companies. The Arts Firm projects include strategy, impact and sustainability of digital projects, and the creation of ArtsBoost: a platform dedicated to modern skills development for the performing arts in Canada.

Erika received her Bachelor’s Degree in ACS: Finance and Economics from the University of Western Ontario – Huron University College and later completed a production internship at The Banff Centre. She is the recipient of the John Hobday Award for Excellence in Arts Administration from the Canada Council for the Arts, and she serves, as needed, on panels and juries for arts and creative industry organizations at the municipal, provincial and national level. Erika also has a wealth of governance knowledge and experience from working alongside board leadership for almost 20 years as well as by serving on the boards of organizations including Orchestras Canada, Canada Conference for the Arts, and Halifax Partnership, as well as being a founding member of the Greater Halifax Arts Coalition.

Erika has represented clients at international markets and events including the League of American Orchestras, the American Film Markets, Cannes Film Festival, Berlinale, MIPTV and in meetings with trade officers in London, Los Angeles, and Shanghai. Travel for work and/or fun has taken her to China, the Philippines, Portugal, Dubai, and various places in the US, EU and UK. Erika is currently enjoying being based in Halifax, Nova Scotia while being digitally engaged with teams across the county and friends around the world.

Terry Graff

Portrait of Terry GraffInstructor Terry Graff is a full-time professional artist who has had a distinguished career as a curator, art educator, art writer, and gallery director. He has served as director of four public art galleries in four different provinces of Canada: the Beaverbrook Art Gallery, the Mendel Art Gallery, Rodman Hall Arts Centre, and Confederation Centre Art Gallery, and also of the artist-run Struts Gallery in Sackville, New Brunswick. He has curated over 200 exhibitions, authored numerous articles, catalogues, and books on both contemporary and historical art, and taught drawing and sculpture at Mount Allison University.

Born in Cambridge (Galt), Ontario, Canada, Graff studied Fine Art at the Doon School of Fine Arts, Doon, Ontario, and Fanshawe College of Applied Arts and Technology, London, Ontario. He received a B.A. in Fine Art from the University of Guelph, Guelph, Ontario, and a B.Ed in Visual Arts from the University of Western Ontario, London, Ontario. He also studied art history, philosophy of art, media arts, and art education at Wayne State University, Detroit, Michigan, received a postgraduate diploma in Fine Art (M.F.A. equivalent) from the Jan Van Eyck Academie, Maastricht, the Netherlands, and holds a M.A. in Art Education from the Nova Scotia College of Art and Design, Halifax, Nova Scotia.

As a tireless advocate for the importance of art in people’s lives and as an essential ingredient for the health and well-being of communities, Graff has served as a volunteer on numerous committees and boards in support of cultural activity, has provided public service as a consultant and arts juror at regional and national levels, and has supported countless artists and arts organizations in a variety of capacities. In recognition of his various cultural contributions across Canada, he has received many awards and honours, including the Fanshawe College Distinguished Alumni Award; The Commemorative Medal for the Centennial of Saskatchewan (Official Honour of the Crown recognizing individuals who have made a significant contribution to the Province of Saskatchewan); the Christina Sabat Award for Art Criticism in Atlantic Canada sponsored by the Sheila Hugh MacKay Foundation; and two eagle feathers from the Mi’kmaq First Nation for his work in promoting the art of First Nations artists. In addition, as an artist, Graff has been the recipient of major sculpture commissions, acquisitions, grants, and awards, and his art, which includes mixed media drawings, paintings, collages, assemblages, sculpture, kinetic works, and multi-media installations, has been presented regionally, nationally, and internationally.

Victoria Steele

Portrait of Victoria SteeleVictoria Steele, instructor and Lead Certificate Developer, is a bilingual arts and non-profit management consultant with over 35 years’ experience managing Canadian arts organizations in presenting, producing, community engagement and advocacy. Ms. Steele works collaboratively with teams, artists, boards, and stakeholders to research and develop strategies, realize innovative projects, and mentor careers. She is an experienced facilitator and workshop leader, a member of Arts Consultants Canada, the Canadian Association of Management Consultants, and a graduate of the Queen’s School of Business.

Ms. Steele is committed to supporting the next generation of arts leaders. Over the past decade, she has taught part-time in the Master’s in Arts Leadership program at Queen’s University and with the University of Ottawa Theatre Department. She has mentored in the CHRC Talent2Lead programme and the LEAN initiative assisting arts leaders with financial management issues through the COVID pandemic.

Ms. Steele is passionate about the power of the arts to connect communities. She has worked with artists and arts organizations of all sizes across the country from mainstream, independent, indigenous, culturally diverse and francophone. Recent clients include Ottawa Festival Network, Culture Outaouais, the Respectful Workplaces in the Arts project, PAL Ottawa’s Senior Arts Live-Work project, Youth Infringement Festival, and l’Association des théâtres francophones du Canada.

Her management experience includes 19 years as Managing Director, English Theatre at the National Arts Centre where she partnered with three artistic directors to produce and coproduce seasons with over 50 world premieres of Canadian work. Prior to joining the NAC, she held general management positions with three theatre companies in Toronto, London (Ontario) and Muskoka. Recently, she served for over four years as Executive Director of Arts Network Ottawa while the organization rebranded to serve the Ottawa region, and in this capacity facilitated over twenty community arts projects for Canada 150 and chaired the
Ottawa Cultural Alliance as it undertook two major cultural development research projects culminating in the Ottawa Cultural Roadmap for 2019-2022.

Ms. Steele’s current board positions include President of Arts Consultants Canada and Treasurer of the Cultural Human Resources Council. Past contributions include service on the boards of Canadian Arts Presenters (CAPACOA), the Professional Association of Canadian Theatres, the Association of Cultural Executives, Federal Cultural Trade Advisory Board, PAL Ottawa and Théâtre Catapulte.