Strategic Planning | UNB

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College of Extended Learning

Strategic Planning

CMDP 4018

This seminar can also be taken as part of our Management Development Program (MDP)

This seminar will provide you with an understanding of the role and importance of Strategic Planning in the fast-paced, changing world of business, government and non-profit organizations. The importance of having a strategic plan for an organization will be outlined as well as the need for involvement of key staff in the process and the integration of planning at various levels in the department. You will then learn what a typical strategic plan looks like, and how such a plan can be developed following a model.

Learning objectives

When you are finished this seminar, you will be able to:

  • Identify the role, importance and purpose of strategic planning in the fast-changing world of business, government and non-profit organizations.
  • Identify the 11 major components of a typical strategic plan.
  • Identify the key elements of the process that results in a strategic plan.
  • Experience the challenges of developing and presenting a realistic strategic plan.


Dates: Nov. 7-8, 2023
Time: 8:30 a.m. - 4:30 p.m. (Atlantic)
Location: Online
Fee: $555 (no HST)
Instructor: Joel DeWolfe

Group Discount: Send 3 or more participants from your company and receive a 10% discount. Contact an account manager for more information.

Register now!


Joel DeWolfe graduated from UNB with a Bachelor's in Psychology and an MBA (1st in class) at Northeastern University. Joel has over 20 years’ experience in highly competitive information-technology and natural-resource industries. Highly motivated, intelligent, team-oriented, disciplined, analytical, and detail-focused business management executive. Experienced in marketing communications, sales, strategic planning, new product development, business development, distribution, pricing, project management, account management, and training. Specialized focus in Digital Health technologies.

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Let us create a program that is custom-designed for your organization. Or you can choose from one of our popular seminars, programs, or series of courses to be delivered either on the UNB campus, your workplace, or another location of your choice. We can turn your organization's training plans into action.